Hello! We’re Jesús Martín and Pablo Pérez, two professionals with a strong passion about using data to improve business decisions.
We are working together on Quantified Nation, a publication where we share our thoughts about marketing measurement, industry updates and related content that we hope you enjoy.
Let us know what you think!

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People
Data and Marketing professional with expertise in digital ad sales (Head of Data at Google), consulting (The Cocktail) and teaching (IE, ESCP). Passionate about elevating businesses and industries using data. If we cross paths, say hi!
Pablo is a market insights manager at Google, where he leads retail research for EMEA. Prior to joining Google, he spent 10 years as insights manager in P&G. Pablo holds an MBA from CEIBS and an MSc in Physics.