Archive - Quantified Nation

QN#17: An unequal triangle

In 2019, Google published its "Three Grand Challenges" document that set the foundation of today's accepted view that good measurement combines…

Aug 5 •

and

July 2025

QN#16: 10 Measurement trends to shape your marketing strategy

The pressure on marketing teams is greater than ever: do more with less, justify every dollar of investment, and demonstrate a tangible impact on…

Jul 1 •

and

February 2025

QN#15: Meridian is now available for everyone

Google’s Meridian Launch

Feb 18 •

and

January 2025

QN#14 On the importance of effectiveness

Economic models are useful for understanding reality.

Jan 27 •

and

December 2024

Comentando QN#13: Celebrando un año de Quantified Nation

En este episodio del pódcast hablamos de los siguientes temas:

Dec 31, 2024 •

20:35

QN#13 Celebrating One Year of Quantified Nation

Dec 18, 2024 •

and

Comentando QN#12: Marketing Mix Models, de la teoría a la realidad

En el episodio 12 de Quantified Nation, hablamos de los retos que suponen poner en práctica un proyecto de Marketing Mix Model y ofrecemos…

Dec 16, 2024 •

and

14:24

Comentando QN#11: Consecuencias no deseadas de ser data-driven

En este nuevo episodio de Comentando Quantified Nation, exploraremos por qué, a pesar de contar con mares de métricas y paneles, muchos equipos luchan…

Dec 7, 2024 •

and

14:17

November 2024

QN#12 Closing the MMM application gap

With the explosion in investment in media effectiveness measurement tools, specialists, and solutions, the need to prove results arises early in the…

Nov 21, 2024 •

and

Comentando QN#10: La creatividad en la medición del marketing

En esta edición del podcast Comentando Quantified Nation, hablamos de los siguientes temas de la edición #10 de la newsletter Quantified Nation :

Nov 8, 2024 •

and

19:49

October 2024

Comentando QN#9: Frecuentistas, Bayesianos y Ciencia del Marketing

En esta edición del podcast en castellano “Comentando Quantified Nation” hablamos de varios temas relacionados con la medición del marketing:

Oct 29, 2024 •

and

15:18

QN#11 Five untold consequences of being a data-driven marketer

There are some consequences of being data-driven which we don’t realize very often, but happen everywhere.

Oct 17, 2024 •

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