Cross-Media Measurement and Halo - QN#22

The need for Halo

May 29 • Jesús Martín and Pablo Pérez

1

April 2026

Your attribution measurement is not broken, it is a feature - #QN21

We need higher standards for marketing measurement than looking at where the user was clicking before arriving at a website or app.

Apr 29 • Jesús Martín and Pablo Pérez

February 2026

Let's talk about frequency - QN#20

The debate on “optimal frequency” has been constant in media circles over the decades.

Feb 3 • Jesús Martín and Pablo Pérez

January 2026

La Elasticidad del Precio y el Marketing - QN#19

En este episodio comentamos el contenido de la edición 19 de Quantified Nation, “On Marketing and Price Elasticity” y hablamos de los siguientes temas:

Jan 12 • Pablo Pérez and Jesús Martín

14:50

December 2025

On marketing and price elasticity - QN#19

There is an ongoing debate about marketing’s role in price elasticity.

Dec 22, 2025 • Pablo Pérez and Jesús Martín

November 2025

El valor del análisis descriptivo - QN#18

En este episodio comentamos el contenido de la edición 18 de Quantified Nation, donde hablamos de los siguientes temas:

Nov 27, 2025 • Jesús Martín and Pablo Pérez

16:41

The value of descriptive analytics - QN#18

Often marketing analysts spend too much time working for the perfect model.

Nov 4, 2025 • Jesús Martín and Pablo Pérez

September 2025

QN14-17: Nos ponemos al día con la medición

Un repaso al contenido más relevante de Quantified Nation sobre Medición de Marketing, cubriendo las ediciones 14 a la 17 de la newsletter.

Sep 24, 2025 • Jesús Martín and Pablo Pérez

34:37

August 2025

An unequal triangle - QN#17

In 2019, Google published its "Three Grand Challenges" document that set the foundation of today's accepted view that good measurement combines…

Aug 5, 2025 • Pablo Pérez and Jesús Martín

July 2025

10 Measurement trends to shape your marketing strategy - QN#16

The pressure on marketing teams is greater than ever: do more with less, justify every dollar of investment, and demonstrate a tangible impact on…

Jul 1, 2025 • Jesús Martín and Pablo Pérez

February 2025

QN#15: Meridian is now available for everyone

Google’s Meridian Launch

Feb 18, 2025 • Jesús Martín and Pablo Pérez

January 2025

On the importance of effectiveness - QN#14

Economic models are useful for understanding reality.

Jan 27, 2025 • Pablo Pérez and Jesús Martín