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QN#15: Meridian is now available for everyone
Google’s Meridian Launch
Feb 18
•
Jesús Martín
and
Pablo Pérez
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QN#15: Meridian is now available for everyone
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QN#14 On the importance of effectiveness
Economic models are useful for understanding reality.
Jan 27
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Jesús Martín
and
Pablo Pérez
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QN#14 On the importance of effectiveness
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20:35
Comentando QN#13: Celebrando un año de Quantified Nation
En este episodio del pódcast hablamos de los siguientes temas:
Dec 31, 2024
•
Jesús Martín
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Comentando QN#13: Celebrando un año de Quantified Nation
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QN#10 Incorporating creative impact into MMM
Jul 24, 2024
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Jesús Martín
and
Pablo Pérez
1
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QN#10 Incorporating creative impact into MMM
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Quantified Nation #7: Modern Measurement
May 12, 2024
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Jesús Martín
and
Pablo Pérez
4
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Quantified Nation #7: Modern Measurement
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QN#12 Closing the MMM application gap
Nov 21, 2024
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Jesús Martín
and
Pablo Pérez
1
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QN#12 Closing the MMM application gap
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QuantifiedNation #3: KPIs and attribution, what else?
Jan 9, 2024
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Jesús Martín
and
Pablo Pérez
1
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QuantifiedNation #3: KPIs and attribution, what else?
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QuantifiedNation #1: Apples, Oranges and Marketing Measurement
Nov 28, 2023
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Jesús Martín
and
Pablo Pérez
4
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QuantifiedNation #1: Apples, Oranges and Marketing Measurement
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[Piloto] Comentando Quantified Nation #5: experimentación e incrementalidad
Apr 4, 2024
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Jesús Martín
and
Pablo Pérez
3
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[Piloto] Comentando Quantified Nation #5: experimentación e incrementalidad
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QN#13 Celebrating One Year of Quantified Nation
Time flies!
Dec 18, 2024
•
Jesús Martín
and
Pablo Pérez
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QN#13 Celebrating One Year of Quantified Nation
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14:24
Comentando QN#12: Marketing Mix Models, de la teoría a la realidad
En el episodio 12 de Quantified Nation, hablamos de los retos que suponen poner en práctica un proyecto de Marketing Mix Model y ofrecemos…
Dec 16, 2024
•
Jesús Martín
and
Pablo Pérez
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Comentando QN#12: Marketing Mix Models, de la teoría a la realidad
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14:17
Comentando QN#11: Consecuencias no deseadas de ser data-driven
En este nuevo episodio de Comentando Quantified Nation, exploraremos por qué, a pesar de contar con mares de métricas y paneles, muchos equipos luchan…
Dec 7, 2024
•
Jesús Martín
and
Pablo Pérez
1
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Comentando QN#11: Consecuencias no deseadas de ser data-driven
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QN#12 Closing the MMM application gap
With the explosion in investment in media effectiveness measurement tools, specialists, and solutions, the need to prove results arises early in the…
Nov 21, 2024
•
Jesús Martín
and
Pablo Pérez
1
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QN#12 Closing the MMM application gap
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19:49
Comentando QN#10: La creatividad en la medición del marketing
En esta edición del podcast Comentando Quantified Nation, hablamos de los siguientes temas de la edición #10 de la newsletter Quantified Nation :
Nov 8, 2024
•
Jesús Martín
and
Pablo Pérez
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Comentando QN#10: La creatividad en la medición del marketing
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15:18
Comentando QN#9: Frecuentistas, Bayesianos y Ciencia del Marketing
En esta edición del podcast en castellano “Comentando Quantified Nation” hablamos de varios temas relacionados con la medición del marketing:
Oct 29, 2024
•
Jesús Martín
and
Pablo Pérez
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Comentando QN#9: Frecuentistas, Bayesianos y Ciencia del Marketing
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QN#11 Five untold consequences of being a data-driven marketer
There are some consequences of being data-driven which we don’t realize very often, but happen everywhere.
Oct 17, 2024
•
Jesús Martín
and
Pablo Pérez
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QN#11 Five untold consequences of being a data-driven marketer
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18:52
Comentando QN#8: Medición y objetivos de negocio
Conectar medición de marketing con medición de negocio
Sep 20, 2024
•
Jesús Martín
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Comentando QN#8: Medición y objetivos de negocio
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QN#10 Incorporating creative impact into MMM
Welcome to our 10th edition.
Jul 24, 2024
•
Jesús Martín
and
Pablo Pérez
1
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QN#10 Incorporating creative impact into MMM
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Quantified Nation
Marketing Measurement by Jesus Martín and Pablo Pérez
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Comentando QN#13: Celebrando un año de Quantified Nation
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