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QN#23: Measuring Creator Campaigns
There’s no doubt that creator marketing is on the rise.
2 hrs ago
•
Jesús Martín
and
Pablo Pérez
Cross-Media Measurement and Halo - QN#22
The need for Halo
May 29
•
Jesús Martín
and
Pablo Pérez
1
Your attribution measurement is not broken, it is a feature - #QN21
We need higher standards for marketing measurement than looking at where the user was clicking before arriving at a website or app.
Apr 29
•
Jesús Martín
and
Pablo Pérez
1
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QN#10 Incorporating creative impact into MMM
Jul 24, 2024
•
Jesús Martín
and
Pablo Pérez
1
Quantified Nation #7: Modern Measurement
May 12, 2024
•
Jesús Martín
and
Pablo Pérez
4
QN#12 Closing the MMM application gap
Nov 21, 2024
•
Jesús Martín
and
Pablo Pérez
1
QuantifiedNation #3: KPIs and attribution, what else?
Jan 9, 2024
•
Jesús Martín
and
Pablo Pérez
1
[Piloto] Comentando Quantified Nation #5: experimentación e incrementalidad
Apr 4, 2024
•
Jesús Martín
and
Pablo Pérez
3
QuantifiedNation #1: Apples, Oranges and Marketing Measurement
Nov 28, 2023
•
Jesús Martín
and
Pablo Pérez
4
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Let's talk about frequency - QN#20
The debate on “optimal frequency” has been constant in media circles over the decades.
Feb 3
•
Jesús Martín
and
Pablo Pérez
14:50
La Elasticidad del Precio y el Marketing - QN#19
En este episodio comentamos el contenido de la edición 19 de Quantified Nation, “On Marketing and Price Elasticity” y hablamos de los siguientes temas:
Jan 12
•
Pablo Pérez
and
Jesús Martín
On marketing and price elasticity - QN#19
There is an ongoing debate about marketing’s role in price elasticity.
Dec 22, 2025
•
Pablo Pérez
and
Jesús Martín
16:41
El valor del análisis descriptivo - QN#18
En este episodio comentamos el contenido de la edición 18 de Quantified Nation, donde hablamos de los siguientes temas:
Nov 27, 2025
•
Jesús Martín
and
Pablo Pérez
The value of descriptive analytics - QN#18
Often marketing analysts spend too much time working for the perfect model.
Nov 4, 2025
•
Jesús Martín
and
Pablo Pérez
34:37
QN14-17: Nos ponemos al día con la medición
Un repaso al contenido más relevante de Quantified Nation sobre Medición de Marketing, cubriendo las ediciones 14 a la 17 de la newsletter.
Sep 24, 2025
•
Jesús Martín
and
Pablo Pérez
An unequal triangle - QN#17
In 2019, Google published its "Three Grand Challenges" document that set the foundation of today's accepted view that good measurement combines…
Aug 5, 2025
•
Pablo Pérez
and
Jesús Martín
10 Measurement trends to shape your marketing strategy - QN#16
The pressure on marketing teams is greater than ever: do more with less, justify every dollar of investment, and demonstrate a tangible impact on…
Jul 1, 2025
•
Jesús Martín
and
Pablo Pérez
QN#15: Meridian is now available for everyone
Google’s Meridian Launch
Feb 18, 2025
•
Jesús Martín
and
Pablo Pérez
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Quantified Nation
Marketing Measurement by Jesus Martín and Pablo Pérez
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Quantified Nation | Medición de Marketing
La Elasticidad del Precio y el Marketing - QN#19
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